7-Eleven Canada
Art Direction / Editing
THE SUMMER SNACK RUN
THAT TOOK OVER THE FEED
300+
Pieces of Content Delivered
4-Month
Always-On Campaign
7 Eleven Canada wanted to capture the attention of Gen Z during the summer season and position Sev as the go to destination for quick snacks, drinks, and spontaneous fun.
The challenge was creating social first content that felt native to the platform while showcasing a wide range of products in a way that felt energetic, playful, and unmistakably summer.
The Challenge
Through art direction and hands on video editing, we helped bring the campaign to life with a vibrant poolside visual world that embodied the spirit of “24 Sev” summer.
Dynamic short form edits, bold compositions, and fast paced storytelling transformed the shoot into a steady stream of engaging social content designed to feel spontaneous, colourful, and shareable across platforms.
The Solution