Cracker Barrel x NASCAR

TURNING A TITLE SPONSORSHIP

INTO A REAL-TIME CONTENT MACHINE

20+

Pieces of Content Delivered

1 Event

Weeks of Content

As title sponsor of the Cracker Barrel 400 with NASCAR at Nashville Superspeedway, Cracker Barrel Old Country Store had national visibility but needed to turn race day attention into lasting digital value. The opportunity was bigger than showing up. It was about making the moment work long after the checkered flag.

The Challenge

We approached the weekend like a production studio, capturing multiple concepts across hospitality, fan culture, branded environments, and trackside energy. Every shot was intentional, built to give the brand flexibility across platforms instead of locking them into one recap.

The Solution

From a single weekend, we delivered:

real time social cuts short form

vertical edits,

concept driven pieces,

internal recap assets,

and a fully produced cinematic highlight reel.

One race became a scalable content engine that continues to deliver value beyond the event itself.