Embedding a New Brand Into the Most Streamed Fight in History

PERFORMANCE,

NOT PROMOTION

> 10M+

Impressions During Fight Week

150K+

New Instagram Followers

When Mike Tyson stepped into the ring against Jake Paul for one of the most streamed sporting events in history, we used the global spotlight to introduce LF*GO! energy pouches to a mainstream audience and redefine performance energy during fight week.

The Challenge

We built a cinematic, education driven content strategy that seamlessly integrated LF*GO! into Tyson’s training and behind the scenes preparation, proving product value without disrupting the moment.

The Solution

We positioned LF*GO! as part of Tyson’s preparation while bringing the energy pouch category into the cultural mainstream.